United Arab Emirates, 29th Jan 2026 – As part of its international expansion plan in the Middle East, the Argentine Football Association (AFA) held an institutional event on January 28, 2026, in Dubai, together with Prestige One Developments, one of the region’s leading real estate developers.

Within this framework, AFA and Prestige One Developments renewed their Regional Sponsorship Agreement in the Middle East, reaffirming the strategic relationship between both institutions in a priority market for the international development of the AFA brand. Based in Dubai, Prestige One Developments has consolidated its position as the first regional real estate sponsor of the Argentina National Football Team in the Middle East.

The continuity of this agreement has enabled Prestige One Developments to strengthen its brand positioning alongside the Argentina National Team and to continue leveraging the AFA brand in a strategic market for the institution. As part of the agreement, the company served as the host real estate brand for AFA in the Middle East and continued to develop official joint campaigns featuring the Argentina National Team’s World Cup champions.

Prestige One Developments is a leading real estate company in the United Arab Emirates, recognized for developing high-end residential and mixed-use projects with a strong focus on design, innovation, construction quality, and integrated lifestyle experiences. Its positioning in the Dubai market has established the company as a key strategic partner for internationally oriented initiatives such as AFA Tower.

The event marked a new milestone in AFA’s global growth strategy and served as a platform to present the progress of its regional expansion in the Middle East, one of the priority regions within its comprehensive internationalization plan, which has been consistently driven since 2020.

In this context, AFA moved forward with the development of AFA Tower, a real estate project developed by Prestige One Developments that carries the AFA brand as the project’s institutional name. This is a high-profile real estate development that incorporates the name and identity of the Argentine Football Association as part of its international positioning strategy.

AFA Tower was conceived as a mixed-use real estate development in Dubai, featuring luxury residences, AFA institutional spaces, an interactive museum dedicated to Argentine football, sports areas and indoor training fields designed for training and development activities, football-themed experiences, gastronomic spaces and a themed restaurant, as well as entertainment and lifestyle areas. The project brought together residential living, sport, culture, and experience within a single high-profile architectural concept.

AFA Tower represented a new stage in AFA’s institutional and commercial expansion, consolidating its presence in one of the world’s leading hubs for business, innovation, and real estate development, while further strengthening its international positioning beyond the sporting arena.

The event was attended by Leandro Petersen, AFA’s Commercial and Marketing Director, who highlighted the strategic importance of the partnership with Prestige One Developments and the value of this type of alliance for the global projection of the AFA brand.

AFA extended special thanks to Ajmal Saifi, commercial partner and AFA representative in the Middle East, for his continued support in the development of the National Teams’ commercial projects in the region.

AFA’s global growth has continued alongside leading commercial partners in each region, reaffirming its commitment to a sustainable, strategic, and long-term international expansion.

Media Contact

Organization: Prestige One Developments

Contact Person: Melisa Zurita / Christian Hernández Vela

Website: https://prestigeone.ae

Email: Send Email

Country:United Arab Emirates

Release id:40741

The post AFA Tower: A Real Estate Development by Prestige One Developments appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section