K-beauty company Brandino (SORBLE, Auralish) held meetings with 14 US distribution buyers, including Panama Jack, Innisfree Hotels and Dorado Beach Resort and Club, at Surf Expo 2026 in Orlando, Florida. Its SORBLE bubble sunscreen and Auralish haircare line drew sample requests, quotations and pricing negotiations from buyers across Florida, Texas, Maryland and Puerto Rico. The Seoul-based multi-brand company will continue its global expansion at Mega Show Hong Kong in October 2026 and CES 2027 Eureka Park in January 2027.

Seoul, South Korea, 6th Oct 2026 – Brandino Co., Ltd., a Korean K-beauty and multi-brand commerce company, announced that it held business meetings with 14 North American distribution buyers at Surf Expo 2026, the leading outdoor and lifestyle wholesale trade show held in September in Orlando, Florida. The meetings mark the company’s first step toward offline distribution of its Korean sunscreen and haircare brands in the United States.

K-Beauty Sunscreen and Haircare Draw US Retail and Hospitality Buyers

According to the company, participants included US sun care brand Panama Jack, hospitality buyers from Innisfree Hotels and Dorado Beach Resort and Club, and a range of boutique and online marketplace buyers. Interest came from across Florida, including Tampa, Orlando, Naples and Key West, as well as from Texas, Maryland and Puerto Rico. Among the buyers was a multi-store retailer operating approximately 20 locations.

Brandino presented the bubble sunscreen and night pack from its K-beauty brand SORBLE, along with three products from its premium Korean haircare brand Auralish. The company said many buyers highlighted the mousse and bubble textures, which reduce white cast and stickiness compared with conventional sunscreens, as a key point of differentiation. A significant number of meetings progressed to sample requests, quotations and detailed pricing discussions.

“We confirmed real market response in North America based on our proprietary formulation technology and the competitiveness of K-beauty,” said Lee Min-woo, CEO of Brandino. “We will finalize our first offline market entry in the United States with a focus on resort and specialty distribution channels.”

Global Expansion Roadmap: Mega Show Hong Kong and CES 2027

Following Surf Expo, Brandino plans to accelerate its global expansion by participating in Mega Show in Hong Kong in October 2026 and in Eureka Park at CES 2027 in Las Vegas in January 2027. The company is seeking distributors, retail partners and hospitality buyers interested in Korean sunscreen, skincare and haircare products.

About Brandino

Brandino Co., Ltd. is a Seoul-based multi-brand commerce company that builds and grows consumer brands across beauty, haircare, living and golf apparel under one quality standard. Its portfolio includes SORBLE (K-beauty sun care and skincare), Auralish (premium Korean haircare), Inner Home and Monkey Hands (living) and Birdie Bunny (golf wear). As of 2026, the company has recorded KRW 10.8 billion in total revenue, KRW 7.2 billion in online sales and 360,000 cumulative units sold. For more information, visit https://www.brandino.co.kr.

Media Contact

Organization: Brandino Co., Ltd.

Contact Person: Taeyoung Han, Sales Manager

Website: https://www.brandino.co.kr

Email: Send Email

Contact Number: +821049427391

Address: Room 203, 11-1, Yeonseo-ro 34-gil, Eunpyeong-gu, Seoul, Republic of Korea

City: Seoul

State: Seoul

Country: Korea South

Release id: 49687

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