South Africa’s 2026 Event Landscape Signals Shift Toward Experience-Driven Participation, Finds Events Guys
Events Guys outlines how South Africa’s 2026 event landscape is shifting from passive attendance to immersive, emotionally resonant experiences across four key categories: sports and adventure, immersive entertainment, music festivals, and B2B events. The company highlights production trends such as AI-driven design, authentic speakers, and theatre-grade execution, noting that audiences now value participation, storytelling, and…