Thailand, 9th Dec 2025 – SMIFI, the original Art Toy designed and produced by DOYO THAILAND, has been officially designated as the Official Art Toy of the 33rd SEA Games 2025 and the ASEAN Para Games. Developed under the concept “Everything is OK?”, SMIFI embodies the spirit of encouragement, confidence, and unity across the ASEAN region.

A Design Born from Everyday Encouragement
SMIFI’s signature smile and playful wink are inspired by simple gestures commonly seen in daily life — the kind of supportive look a coach gives an athlete right before they take on a challenge.
Whether at large-scale sporting events or local competitions, athletes constantly face pressure and uncertainty. A small gesture of encouragement often becomes the most powerful source of strength.
SMIFI captures this emotion through its warm expression, reminding athletes and audiences alike:
“You can do it — everything will be okay.”
 

A Symbol for SEA Games 2025
As the host nation of the 33rd SEA Games, Thailand aims to extend a “smile of friendship” to athletes from all ASEAN countries.
SMIFI was therefore created as a cultural ambassador that expresses:
Friendship and unity across ASEAN
Warmth, welcome, and positive energy
The belief that courage overcomes fear
 

ASEAN, with its diverse geography, culture and population, plays a significant role globally. Thailand, at the heart of ASEAN, is honored to host the 2025 SEA Games across Bangkok, Chonburi, and Songkhla from 9–20 December 2025.
 

SMIFI Special Edition — The Art Toy of the Games
To commemorate this regional sporting celebration, the SMIFI SEA Games 2025 Special Edition has been created.
With friendly, easy-to-recognize features and vibrant colors, the design aims to build confidence and deliver a universal message of support:
 

“Everything is OK — You can do it.”
The Special Edition stands as a collectible art piece that symbolizes friendship, honor, and collaboration among ASEAN countries.
Official Statement

DOYO THAILAND stated
“We are honored that SMIFI has been selected as the Official Art Toy of the SEA Games and the ASEAN Para Games. Through SMIFI, we hope to deliver Thailand’s warm encouragement to all athletes and people across the ASEAN region. Its smile represents confidence, support, and the belief that everything will be fine.”
 

Media Contact

Organization: GOSEN SACHS CO., LTD.

Contact Person: Mr.Lu (CEO & Co-Founder)

Website: https://doyogo.net/

Email: Send Email

Contact Number: +66619450515

Address:1888 Rama IX Rd, Suan Luang, Bangkok 10250

Country:Thailand

Release id:38688

The post SMIFI Named Official Art Toy of the SEA Games 2025 — A Symbol of Friendship, Encouragement and ASEAN Unity appeared first on King Newswire. This content is provided by a third-party source.. King Newswire makes no warranties or representations in connection with it. King Newswire is a press release distribution agency and does not endorse or verify the claims made in this release. If you have any complaints or copyright concerns related to this article, please contact the company listed in the ‘Media Contact’ section